After His 24th year, He accepted the renounced order of life, sannyasa, and left His home in Mayapur to travel throughout India to convert all the people to lovers of God. He would transform anyone, be he an atheist, rascal, or worse, as well as the pious and good, to the platform of love of Godhead. Lord Caitanya did not consider whether the recipients of the love of God were worthy or not, He indiscriminately bestowed what no other incarnation of God ever gave before; pure love of the Lord.
After travelling and preaching for six years, He settled in Jagannatha Puri for twelve years and intensely tasted the love that His pure devotees have for Him. Although He is Krishna Himself, He accepted the mood and colour of Srimati Radharani, His spiritual counterpart, and thought of Himself as His own devotee. Thus, although He is God Himself, He always was absorbed in the mood of His topmost devotees and thus He relished the highest love of Krishna together with His confidential associates.
Lord Caitanya started the sankirtan movement which continues to this day. He established the congregational chanting of the holy names of Krishna, with the Maha-Mantra: