Adi 4.40   Thus He spread kirtana even among the  untouchables. He wove a wreath of the holy name and prema with which He  garlanded the entire material world.
Adi 4.41  In this way, assuming the sentiment of a devotee, He  preached devotional service while practicing it Himself.
                                PURPORT
   When Rupa Gosvami met Lord Sri Caitanya Mahaprabhu at  Prayaga (Allahabad), he offered his respectful obeisances by submitting  that Lord Caitanya was more magnanimous than any other avatara of  Krsna because He was distributing love of Krsna. His mission was  to enhance love of Godhead. In the human form of life the highest  achievement is to attain the platform of love of Godhead. Lord Caitanya  did not invent a system of religion, as people sometimes assume.  Religious systems are meant to show the existence of God, who is then  generally approached as the cosmic order-supplier. But Lord Sri  Caitanya Mahaprabhu’s transcendental mission is to distribute love of  Godhead to everyone. Anyone who accepts God as the Supreme can take to  the process of chanting Hare Krsna and become a lover of God.  Therefore Lord Caitanya is the most magnanimous. This munificent broadcasting  of devotional service is possible only for Krsna Himself. Therefore  Lord Caitanya is Krsna.
SB 4.30.34 P    In other words, a pure devotee does  not place much value in the destination of the karmis (the heavenly planets)  or in the destination of the jnanis (merging into the Brahman effulgence). A pure devotee considers a moment’s association with another pure devotee  to be far superior to residing in a heavenly planet or merging in the Brahman  effulgence. The topmost benediction for those  who are living in this material world and are subjected to the repetition of  birth and death (transmigration) is association with pure  devotees. One should search out such pure  devotees and remain with them. That will make  one completely happy, even though living within the material  world. This Krsna consciousness movement is started for that  purpose. A person who is overly affected materially may take  advantage of this movement and become intimately associated with it. In this  way the confused and frustrated inhabitants of this material world may find  the highest happiness in association with devotees.
 
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